How to sell a real estate brokerage
Brokerages are valued on agent retention, recurring/repeat production and any recurring ancillary (property management, mortgage) revenue.
The value drivers
Retained productive agents
Recurring ancillary revenue streams
A brand and pipeline beyond the broker-owner
What drags the price down
The risks a buyer discounts
- Agent flight and commission compression
- Owner as top producer
Typical valuation
typically 2–5× EBITDA, higher with recurring ancillary revenue.
Usual buyerlarger brokerages and real-estate platforms
Indicative only — your defensible range is built from your actual numbers.
How to prepare a real estate brokerage for sale
Know your number
Get a defensible valuation grounded in your normalised earnings and how buyers actually price businesses like yours.
Close the value gaps
Fix what discounts the price — the risks above — and strengthen the drivers buyers pay a premium for.
Clean the books & data room
Normalise financials and assemble a buyer-ready data room so nothing derails the deal in due diligence.
Run a managed process
Approach several qualified buyers to create competitive tension and protect both price and your leverage.
FAQ
How is a real estate brokerage valued?
Usually 2–5× EBITDA, driven by agent retention, recurring ancillary revenue and how much production survives the owner's exit.
What makes a brokerage more valuable?
Retained productive agents, recurring ancillary revenue like property management, and a brand that isn't the owner.
Selling a real estate brokerage?
We help owners value, prepare and sell — quietly, and for the best achievable price.